JOY TAKES SHAPE.
A VISUAL IDENTITY INSPIRED
BY CHILDHOOD NOSTALGIA,
MELTING MOMENTS, AND
THE UNIVERSAL LANGUAGE
OF ICE CREAM.
THE IDENTITY WAS BUILT AROUND A QUESTION:
WHAT IF THE BRAND FOCUSED ON THE FEELING RATHER THAN THE PRODUCT?
ICE CREAM IS RARELY JUST ICE CREAM. IT'S A REWARD AFTER A LONG DAY. A CHILDHOOD MEMORY. A SPONTANEOUS DECISION ON A HOT AFTERNOON.
INSTEAD OF COMMUNICATING FLAVOUR, INGREDIENTS, OR PROCESS, THE VISUAL SYSTEM WAS DESIGNED TO CAPTURE THE EMOTION SURROUNDING THOSE MOMENTS. PLAYFUL FORMS, SOFT COLOURS, AND EXPRESSIVE ILLUSTRATIONS CREATE AN IDENTITY THAT FEELS OPTIMISTIC, NOSTALGIC, AND UNAPOLOGETICALLY JOYFUL.
THE RESULT IS A BRAND THAT INVITES PEOPLE TO RECONNECT WITH SOMETHING SIMPLE: THE HAPPINESS FOUND IN EVERY SCOOP.
01 / A LANGUAGE OF JOY
A VISUAL SYSTEM BUILT AROUND PLAYFULNESS, NOSTALGIA, AND EMOTIONAL CONNECTION.
02 / IMPERFECT ON PURPOSE
EXPRESSIVE ILLUSTRATIONS DESIGNED TO FEEL HUMAN, SPONTANEOUS, AND FULL OF CHARACTER.
03 / DESIGNED TO BE HELD
PACKAGING THAT TRANSFORMS EVERYDAY TOUCHPOINTS INTO PART OF THE EXPERIENCE.
04 / SMALL MOMENTS, SHARED
A FLEXIBLE DIGITAL FRAMEWORK FOR STORYTELLING, FLAVOUR LAUNCHES, AND COMMUNITY ENGAGEMENT.
05 / JOY IN EVERY CORNER
ENVIRONMENTAL APPLICATIONS THAT ALLOW THE BRAND TO LIVE BEYOND THE PRODUCT ITSELF.
MORE THAN SELLING GELATO, SCOOOP WAS DESIGNED TO CELEBRATE THE FEELING THAT COMES WITH IT.
EVERY DECISION WITHIN THE IDENTITY SYSTEM SERVES THAT PURPOSE. THE PLAYFUL FORMS, CHEERFUL COLOURS, AND WHIMSICAL ILLUSTRATIONS WORK TOGETHER TO CREATE A WORLD THAT FEELS WELCOMING, NOSTALGIC, AND FULL OF CHARACTER.
A BRAND BUILT TO MAKE EVERY SCOOP FEEL A LITTLE MORE SPECIAL.
OUTCOME.
MORE THAN AN IDENTITY,
IT BECAME AN EXPERIENCE.
ONE BUILT ON PLAYFULNESS,
NOSTALGIA, AND SIMPLE
MOMENTS OF JOY.
BUILT AROUND FLAVOUR.
DESIGNED AROUND HAPPINESS.